Innovation Games: Creating Breakthrough Products Through Collaborative Play par Luke Hohmann

Innovation Games: Creating Breakthrough Products Through Collaborative Play

Titre de livre: Innovation Games: Creating Breakthrough Products Through Collaborative Play

Éditeur: Addison Wesley

ISBN: 0321437292

Auteur: Luke Hohmann


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Luke Hohmann avec Innovation Games: Creating Breakthrough Products Through Collaborative Play

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Innovation Games Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs. Full description